View Full Version : Ducati/Piaggio Merger

03-11-2010, 09:38 PM
I knew this new scooter passion would be a good thing :-)
Italian wire service MF suggests that the McKinsey study is at the preliminary stages, but will be examining the possibility of integrating Ducati and Piaggio. The thinking appears to be that major investment could be drummed up for a Ducati/Piaggio super company since such a merger would create a major competitor for the big four Japanese motorcycle makers. Not only would such a company have a a wide range of products -- running the gamut from scooters to SBK competitors and everything in between -- but it'd also have the volume and the manufacturing capacity to tackle emerging markets in Southeast Asia.