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View Full Version : To keep with the theme: 848 and 1098R announced



JaredM
11-05-2007, 11:08 AM
http://www.ducati.com/en/bikes/my2008/FamilyPage.jhtml?family=Superbike

motodave
11-05-2007, 11:20 AM
Need more band width........ please someone inject more bandw........ Ouch!! how long does it take for these pages to load. So far 10minutes and still not loaded.:scared10:

Davidé
11-05-2007, 11:31 AM
Sweet wheels on the R!

Davidé
11-05-2007, 11:37 AM
848 w/ a lighter and quieter wet clutch. You psyched Jeremy?

Jeremy
11-05-2007, 11:44 AM
848 w/ a lighter and quieter wet clutch. You psyched Jeremy?

I'd be more psyched if I could download a friggin' picture!! :happy57:

JaredM
11-05-2007, 11:46 AM
T1 service @ my office and still taking forever to load. Guess there has been some anxious people waiting for the new models. 848 is outrageous. How much? When available? Who wants to buy an S4rs, low miles, babied?

Since Ducati has let the cat out of the bag already here you go:

$12,999
134 hp (I believe)
369 lbs (Again, I'm working off memory here from the second week of Sept.)
Available around the first of the year in Red & White.

We open at 10am.

CINDESMO
11-05-2007, 11:58 AM
From Ducati.com:



LIGHTWEIGHT MOVES - HEAVYWEIGHT PUNCH
The new 848 enjoys all the performance advancements of the entire Superbike family, while adding its own innovations to redefine the middleweight sport bike class.

The words 'agile' and 'refined' aptly describe the 848. At 168 kg (369 lbs) the 848 is an amazing 20 kg (44 lbs) lighter than its predecessor, and a significant 5 kg (11 lbs) lighter than its larger capacity brother, the 1098.

The highly advanced 848 engine uses an improved method of engine case production in which cases are vacuum die-cast formed. While providing significant weight savings of more than 3 kg (6.5 lbs), this method also ensures consistent wall thickness and increased strength. Further refinements include a sophisticated wet clutch that offers 1 kg (2.2 lbs) less weight, a much higher service life, improved clutch feel and quiet operation.

With the first twist of the wrist, the powerful rush of the Testastretta Evoluzione engine confirms that the rules have changed. The 848's 134 hp is not only 30% more powerful than its predecessor, but it provides a power-to-weight ratio even better than the potent 999.

The 848 - a new class of Superbikes.

gregc
11-05-2007, 12:10 PM
Since Ducati has let the cat out of the bag already here you go:

$12,999
134 hp (I believe)
369 lbs (Again, I'm working off memory here from the second week of Sept.)
Available around the first of the year in Red & White.

We open at 10am.

Will there be an S or R version soon?

JaredM
11-05-2007, 12:18 PM
Will there be an S or R version soon?

No.

There is no real reason to have one. The 848 will not fit into many race classes on the world's stage (as far as I know). I doubt that world supersport will be allowing an extra 250cc increase over the 600s. This is more of giving the public the middle weight they are begging for, and at a good price.

9Mile
11-05-2007, 12:19 PM
I gotta say, 11 lbs lighter than the 1098 is a far cry from significant. Other factors such as crankshaft weight, etc, may contribute to added agility, but 11lbs is not that much...

JaredM
11-05-2007, 12:23 PM
I gotta say, 11 lbs lighter than the 1098 is a far cry from significant. Other factors such as crankshaft weight, etc, may contribute to added agility, but 11lbs is not that much...

I think you have to focus more on the fact that the 749 weighed about 410lbs (the same as its 999S brother). Also at 134 hp and 369lbs...that is a incredible power:weight ratio. I believe that the 999S was rated at 143hp/410lbs.

Jeremy
11-05-2007, 12:46 PM
Here we go.

edit: I'll take white please. :D


http://i114.photobucket.com/albums/n258/JJGeo/SBK848_08S_R_C01S1280x960.jpg

http://i114.photobucket.com/albums/n258/JJGeo/SBK848_08S_PW_H01S1280x960.jpg

http://i114.photobucket.com/albums/n258/JJGeo/SBK848_08S_PW_G01S1280x960.jpg

Bong
11-05-2007, 12:52 PM
This looks familiar....

http://i114.photobucket.com/albums/n258/JJGeo/SBK848_08S_R_C01S1280x960.jpg

nobody
11-05-2007, 12:53 PM
1098r is suppose to be faster around Mugello than the new RR. :scared10:

Jeremy
11-05-2007, 12:56 PM
This looks familiar....


:happy57: They stole your idea! Now everyone is going to think you're on an 848!! :scared10:

:p

steveg
11-05-2007, 01:18 PM
granted, you never know until you see it in the flesh...

but i'm liking the white!

:jumping41 :jumping41 :jumping41 :jumping41

Carr
11-05-2007, 01:25 PM
Oh man, that white 848 may just have to be my next bike.

Mitch
11-05-2007, 01:31 PM
1098r is suppose to be faster around Mugello than the new RR. :scared10:
With who riding?

Does look like a fun all around bike ...

bob wells
11-05-2007, 01:43 PM
Oh man, that white 848 may just have to be my next bike.

What would you think if it had a red frame? That pearl white is PURDY!:happy57:

Aloha

flyingducman
11-05-2007, 01:43 PM
Since Ducati has let the cat out of the bag already here you go:

$12,999
134 hp (I believe)
369 lbs (Again, I'm working off memory here from the second week of Sept.)
Available around the first of the year in Red & White.

We open at 10am.Is price info available for the 1098R?

Carr
11-05-2007, 01:46 PM
What would you think if it had a red frame? That pearl white is PURDY!:happy57:
A red frame would either be the total clincher, or a total dealbreaker, I can't decide which :)

bob wells
11-05-2007, 02:01 PM
A red frame would either be the total clincher, or a total dealbreaker, I can't decide which :)

Agreed!

Aloha

motodave
11-05-2007, 02:26 PM
I could have sworn I saw the 1098r on stage at the dealer meeting w/ gas cartridge forks? Jared didnt you see the same thing or was I drunk at 9:00am?:happy44:

JaredM
11-05-2007, 02:36 PM
I could have sworn I saw the 1098r on stage at the dealer meeting w/ gas cartridge forks? Jared didnt you see the same thing or was I drunk at 9:00am?:happy44:

For some reason, I thought the same thing in the beginning, but I did a double take towards the end of the segment and it did not. Maybe we were both drunk at 9am :p

Dave R
11-05-2007, 04:54 PM
no gas charged forks just BIG diameter ! I think 50mm ?? MSRP $39,995 for the R and those are forged magnesium wheels BTW :p

848's are on the water heading to the US right now !

Davidé
11-05-2007, 05:10 PM
granted, you never know until you see it in the flesh...

but i'm liking the white!

:jumping41 :jumping41 :jumping41 :jumping41Are you upgrading for 2008 Steve?

steveg
11-05-2007, 05:31 PM
Yes...

Though I find myself oscillating between this and a HyperMotard...

Part flakeyness and part seat time since I could ride the HM much more than any superbile. :confused:

ducmons
11-05-2007, 05:35 PM
granted, you never know until you see it in the flesh...

but i'm liking the white!

:jumping41 :jumping41 :jumping41 :jumping41

Oh, oh !!!! I think someone is trying to tell us something....:jumping41 :jumping41 :jumping41 :jumping41

Davidé
11-05-2007, 05:49 PM
Yes...

Though I find myself oscillating between this and a HyperMotard...

Part flakeyness and part seat time since I could ride the HM much more than any superbile. :confused:Black HyperM. Nuff said! :cool2:

ducmons
11-05-2007, 05:56 PM
MSRP $39,995 for the R

There goes my dream bike.

ducmons
11-05-2007, 05:57 PM
Why the wet clutch on the 848? :headscratch:

Davidé
11-05-2007, 06:18 PM
Why the wet clutch on the 848? :headscratch:Can't imagine SpeedyMoto will be happy about that one. (I'll sure miss it! :()

JaredM
11-05-2007, 06:20 PM
Why the wet clutch on the 848? :headscratch:

1. maintenance cost
2. probably not going to be used as an actual race bike as much
3. (speculation) Ducati is moving towards the wet clutch because most people who walk into the store have no idea what a wet or dry clutch is. I think they want to move in on a broader market where the bikes don't sound 'broken' to people. I love the dry clutch, but I think that it is a way to add more customers to the 'core' group they already have.

ducmons
11-05-2007, 06:28 PM
3. (speculation) Ducati is moving towards the wet clutch because most people who walk into the store have no idea what a wet or dry clutch is. I think they want to move in on a broader market where the bikes don't sound 'broken' to people. I love the dry clutch, but I think that it is a way to add more customers to the 'core' group they already have.


IMHO. I think in their adding to the 'core' group they are sacrificing uniqueness, which in my opinion has also drawn their current 'core' group. My opinion of course, and it's not worth much. :)

ijji
11-05-2007, 06:36 PM
Loads fast when everyone is commuting home :happy57:

JaredM
11-05-2007, 06:54 PM
IMHO. I think in their adding to the 'core' group they are sacrificing uniqueness, which in my opinion has also drawn their current 'core' group. My opinion of course, and it's not worth much. :)

I certainly see you point, but I think you would be surprised to find out how many people who know, own, and love Ducati still don't know the difference between the two. In fact the ST3, Multistrada, 695, 696, S2R800, GT1000, Sport 1000, Sport 1000S, all have wet clutches and in many cases it helps them sell. If you've ever had the chance to use one, they have ultra smooth engagement as well which bodes well for city driving including the fact that they don't overheat. The intended top end Superbike is still the 1098 and still does have a dry clutch. The dry clutch was built and is intended for the track, not the every day bike. The truth of the matter is that the 848 will not be raced as much as the 1098. I'm sure there will be some sort of conversion kit if it is a must have. If not, then 3K more will get you a 1098.

Dry clutch or not there are plenty of things about Ducati that make them unique so I'm not worried the least bit.

No doubt I see your point, this is just my point of view from working around and selling these bikes for a while now. Ducati is embracing a much larger group of people and even many of those in the core group will like the wet clutch as well.

kamran
11-05-2007, 10:04 PM
1098R: Öhlins 43mm fully adjustable upside-down fork with TiN
50mm is the MV.

JaredM
11-05-2007, 10:18 PM
1098R: Öhlins 43mm fully adjustable upside-down fork with TiN
50mm is the MV.

So you are saying the Marzocchis on the MV are heavier? :rolleyes:

ducmons
11-05-2007, 10:21 PM
50mm is the MV.


Oh oh. :scared10: Shall I give you a ride to Portland? :jumping41

ducmons
11-05-2007, 10:30 PM
I certainly see you point, but I think you would be surprised to find out how many people who know, own, and love Ducati still don't know the difference between the two. In fact the ST3, Multistrada, 695, 696, S2R800, GT1000, Sport 1000, Sport 1000S, all have wet clutches and in many cases it helps them sell. If you've ever had the chance to use one, they have ultra smooth engagement as well which bodes well for city driving including the fact that they don't overheat. The intended top end Superbike is still the 1098 and still does have a dry clutch. The dry clutch was built and is intended for the track, not the every day bike. The truth of the matter is that the 848 will not be raced as much as the 1098. I'm sure there will be some sort of conversion kit if it is a must have. If not, then 3K more will get you a 1098.

Dry clutch or not there are plenty of things about Ducati that make them unique so I'm not worried the least bit.

No doubt I see your point, this is just my point of view from working around and selling these bikes for a while now. Ducati is embracing a much larger group of people and even many of those in the core group will like the wet clutch as well.


I'm not doubting ducati's marketing scheme to keep the company afloat and making. Their marketing method for D16RR, and other bikes sure has paid off for the company, and I'm glad it has. I do like Ducati, and hope it continues to be a success. I think with progression, they must be trying to keep things shaking, it does keep consumers wondering "what will be next". I sorta think that's what happened with the 999 design (not dogging it, but much like the new monster....some folks have questions). It's not like they didn't have new cutting edge designs to the 998 ready to roll at the time the 999 came out. I see a pattern in their marketing scheme, and it seems to be paying off. In a few years, I wouldn't be shocked to see the dry clutch back in action with some added twists like factory GP slipper, and GP basket on the SBK's (am I dreaming again?) How about Ducati !!!! We just added a WSB Title to the mix, they need to capitalize now on a new market share, and the new title couldn't have come at a better time. Go Ducati !!!! (and if you're listening, bring back our dry clutch in future models :rolleyes: )

kamran
11-05-2007, 10:40 PM
So you are saying the Marzocchis on the MV are heavier? :rolleyes:
!!!??? :lostmarbles: :confused:


no gas charged forks just BIG diameter ! I think 50mm ??



1098R: Öhlins 43mm fully adjustable upside-down fork with TiN
50mm is the MV.

I'm sure 12mm is also lighter than 50mm!

kurtfriedrich
11-06-2007, 12:02 AM
IMHO. I think in their adding to the 'core' group they are sacrificing uniqueness, which in my opinion has also drawn their current 'core' group. My opinion of course, and it's not worth much. :)

I agree with your HO. If they step closer to the japanese bikes, then why not save the money and just buy a japanese bike. A wet clutch is not the end of the world, as long as its not a trend.

Kurt

Mitch
11-06-2007, 12:58 PM
I agree with you guys. Ducati has a fine line to walk.

So far they've done it in a way that has been great for business and haven't gone overboard. But, if their products become too similar to other manufacturers (in terms of both price and quality), what is the incentive to buy them? (other than well done, savy marketing)

9Mile
11-06-2007, 02:45 PM
I think you have to focus more on the fact that the 749 weighed about 410lbs (the same as its 999S brother). Also at 134 hp and 369lbs...that is a incredible power:weight ratio. I believe that the 999S was rated at 143hp/410lbs.


Ok, but compared to the 1098, the 848 has a small engine, same frame and geometry (I'll bet) and is only 11 lbs lighter...Engine characteristics could lend a bit to make it more agile, but 11 lbs is not much difference.

It's not a beginner bike, it will be close in cost to the 1098, insurance will probably be similar, you can't race it in most classes...and it has a wet clutch?

Sorry, but I don't get it. This is a 1098 with a smaller engine...

FYI owned and raced a 749s....

Mitch
11-06-2007, 02:56 PM
Saw this up on www.Ducati.ms -


Del Torchio: “A great year for Ducati” 11/06/2007

The smile on Gabriele Del Torchio’s face says it all after another intense year for the Ducati CEO. “2007 has been a fantastic year. We won the MotoGP title track with Casey Stoner and as best team and we won the Superstock world title with Niccolo Canepa with a virtual standard model bike. On the business side we reduced our debts, our turnover increased by 44% and we sold more than 40,000 motorbikes for the first time across all our markets.

We couldn’t have hoped to do better and yet 2007 will be remembered as turning point as we look towards 2008 with optimism.”
“The world title has earned us an invitation to see the Italian president and prime minister. We’ll meet President Napolitano and Prime minister Prodi on November 15 and then on December 1 and 2, we’ll hold our own party in Bologna.”

Claudio Domenicali, responsible for Ducati products, was also very satisfied because the 1098 presented last year has sold extremely well and helped lift the profile of the Italian company all over the world. “In the next few years we’ll present 11 new bikes, three new models and 8 redesigns.” The first new bike is the Monster 696 which is more compact and technologically advanced thanks to several solutions taken from Stoner’s MotoGP bike. Of course it has the traditional look of a Ducati monster, a perfect mix of sport and quality.

ducmons
11-06-2007, 03:02 PM
Saw this up on www.Ducati.ms -


Del Torchio: “A great year for Ducati” 11/06/2007

The smile on Gabriele Del Torchio’s face says it all after another intense year for the Ducati CEO. “2007 has been a fantastic year. We won the MotoGP title track with Casey Stoner and as best team and we won the Superstock world title with Niccolo Canepa with a virtual standard model bike. On the business side we reduced our debts, our turnover increased by 44% and we sold more than 40,000 motorbikes for the first time across all our markets.

We couldn’t have hoped to do better and yet 2007 will be remembered as turning point as we look towards 2008 with optimism.”
“The world title has earned us an invitation to see the Italian president and prime minister. We’ll meet President Napolitano and Prime minister Prodi on November 15 and then on December 1 and 2, we’ll hold our own party in Bologna.”

Claudio Domenicali, responsible for Ducati products, was also very satisfied because the 1098 presented last year has sold extremely well and helped lift the profile of the Italian company all over the world. “In the next few years we’ll present 11 new bikes, three new models and 8 redesigns.” The first new bike is the Monster 696 which is more compact and technologically advanced thanks to several solutions taken from Stoner’s MotoGP bike. Of course it has the traditional look of a Ducati monster, a perfect mix of sport and quality.

To those that are un-happy with change, this is adding fuel to the fire. I wonder how the D16RR owners are feeling?
I'm gonna go make some pop-corn.

Oh....and who names their president after an ice-cream flavor? Yes, I know you don't name presidents, you name kids. Just struck me funny, almost to classic. I wonder if he's as cool in person as he is on paper.

:popcorn2:

Jeremy
11-06-2007, 04:17 PM
I wonder how the D16RR owners are feeling?

:popcorn2:

Why? Because the new Monster has some solutions derived from the MotoGP bike? That's the purpose of the program.

ducmons
11-06-2007, 04:41 PM
Why? Because the new Monster has some solutions derived from the MotoGP bike? That's the purpose of the program.


No, I meant just in general. The Ducati brand sure seems to have changed a lot from the time the D16RR's where announced, and with the 1098R now released, and now that the brand seems to be seeking new markets/new core group, I wonder if some of those buyers seeking for uniqueness in the trend setting brand of Ducati, might not rather own a 1098R for some significant savings. (that was a long sentence, and I know it doesn't flow and it's a far cry from proper english.) Then again, if one could truly afford a D16RR, there is none like it, so it's already a piece of history, and it's cost is an obvious indication that I can't be compared to an "SV" ish type looking monster. I guess my original comment wasn't thought thru all the way.

Jeremy
11-06-2007, 05:52 PM
Gotcha. :)

Personally I don't think the Ducati brand has changed all that much. The new controversial looking Monster seems to have everyone in an uproar. The Monster has been getting blasted the last couple years in all the mags for being old...even the S4Rs, when compared to the other manufacturers. It was time for an update IMO.

Other than that they just released the Hyper, which everyone seems to love, the 1098 which most seem to love, and the 848 which is within their tradition of having a smaller SBK. Some say the 1098/848 has a Japanese look, but all the Japanese bikes have a 916 look, so...

beyote
11-06-2007, 07:32 PM
+1. R1 looking like a 916.
The new 1000RR has a headlight and intake config like a 1098.

Cmon guys.

IMHO, I would have loved to see the Monster look the same from 1993 all the way out to 2093. I love the classic muscular profile. The cult status and infinite mods to make her your own speaks volumes to me.

I am not terribly thrilled with the new 696 looks. I am sure she will grow on me. But I am not in lust.

The 1098, S, R is fricken on fire in my heart though. The wet clutch on the 848 kinda pours water on that fire though. But I really want a 1098.

Congrats Ducatisti for an amazingly pivotal year. Our family should be celebrating.

Beers and Ducatinis on me!!

AZVFR
11-06-2007, 09:04 PM
I agree with your HO. If they step closer to the japanese bikes, then why not save the money and just buy a japanese bike. A wet clutch is not the end of the world, as long as its not a trend.

Kurt


848 will be my 1st non-Japanese bike. Last bike being an '03 VFR. Oddly, to me they are similar and that's why I like them, 800cc class, SS swing arm, dual underseat exhaust, mean sounding NOT inline 4...the Duc however stands alone in the fact that it weighs SOOOOOO much less and has SO much more power than the VFR. It is in a class by itself. That's why I am getting one. I love the VFR but I want more power and a lot less weight. And I wanted something bigger than a 600 yet smaller than a 1k. VERY few options (GXR750, Daytona 675, no Yamaha or Honda mid weight true sportbike, Kawi 636 is gone) The VFR is an $11k bike. Gladly pay a couple grand more for the Duc!

gooey_duc
11-06-2007, 10:14 PM
Christ All Mighty !!! If a wet clutch is the biggest complaint than - I'm sure as mentioned earlier - a dry conversion will be done. @ 130 something horse out 848 - huh seems to me that this small 1098 is giant.:cool2:

steveg
11-07-2007, 01:14 PM
If a wet clutch is the biggest complaint than - I'm sure as mentioned earlier - a dry conversion will be done. @ 130 something horse out 848 - huh seems to me that this small 1098 is giant.:cool2:

Agreed... :cool:

Catimann
11-07-2007, 02:43 PM
So I stopped in at the local Ducati dealer yesterday and asked what the price for an 848 would be in the great frozen north (AKA Canada); 14.9 he said. So for 2k more I can buy one up here or drive 3 hrs and hope the dollar has gone up some more. Does Ducati USA have ideas such as Toyota who will not sell to Canadians in the US?

Just wondering. Eh also a question about taxes and such. What is the TOTAL amount paid and how does it break down for you guys? You know $12,999 + dealer prep + tax + recycle fee?!?! Is it as stupid down there as it can be up here?



Since Ducati has let the cat out of the bag already here you go:

$12,999
134 hp (I believe)
369 lbs (Again, I'm working off memory here from the second week of Sept.)
Available around the first of the year in Red & White.

We open at 10am.

bob wells
11-07-2007, 02:45 PM
Maybe warranty coverage issues. Not sure.

Aloha

Bong
11-07-2007, 10:15 PM
848 will be my 1st non-Japanese bike. Last bike being an '03 VFR. Oddly, to me they are similar and that's why I like them, 800cc class, SS swing arm, dual underseat exhaust, mean sounding NOT inline 4...the Duc however stands alone in the fact that it weighs SOOOOOO much less and has SO much more power than the VFR. It is in a class by itself. That's why I am getting one. I love the VFR but I want more power and a lot less weight. And I wanted something bigger than a 600 yet smaller than a 1k. VERY few options (GXR750, Daytona 675, no Yamaha or Honda mid weight true sportbike, Kawi 636 is gone) The VFR is an $11k bike. Gladly pay a couple grand more for the Duc!

Congratulations on your first duc, the 848 is going to be an amazing introductory for you into this crazy addiction we have with Ducati's! :cool2:

AZVFR
11-07-2007, 10:40 PM
Thanks! I have been completely obsessed with this bike since the rumor started. Already have the deposit in and now I'm scraping up some extra dough for a full exhaust and carbon front fender!
Anyone know the truth about the steering damper? Is there one? If not are the brackets there? The stock Ducati photos don't show that area of the bike at all. The one displayed in Milan had one but also had a carbon tail, carbon fender, red chain, and plenty of other goodies that got me drooling!

Scottsst
11-07-2007, 10:54 PM
Congratulations on your first duc, the 848 is going to be an amazing introductory for you into this crazy addiction we have with Ducati's! :cool2:

wHat are You TalkIng About bonG wE donT haVe a Problem Witth Ducati's really What woUld GivE you that Idea :jumping41 :jumping41

Jeremy
11-07-2007, 11:04 PM
Anyone know the truth about the steering damper? Is there one? If not are the brackets there? The stock Ducati photos don't show that area of the bike at all. The one displayed in Milan had one but also had a carbon tail, carbon fender, red chain, and plenty of other goodies that got me drooling!

I've heard no damper, but the mouting points are there. Don't know if that's firm though.

Sieg
11-07-2007, 11:59 PM
I've heard no damper, but the mouting points are there. Don't know if that's firm though.
This pic from Milan shows one mounted:
http://www.pierrecol.com/Milan2007/Milan2007-%20054.jpg

motodave
11-08-2007, 12:40 AM
They dont come stock with one but you can get a dp steering dampner at extra cost,

nobody
11-08-2007, 05:38 AM
They dont come stock with one but you can get a dp steering dampner at extra cost,
Might as well get a 1098 base and mod the throttle to only open up 80%. Better buy for the money after paying for upgrades to 848.:eek:

Cogs
11-08-2007, 06:51 AM
Might as well get a 1098 base and mod the throttle to only open up 80%. Better buy for the money after paying for upgrades to 848

To me, the point is being missed here with the 848. I believe Ducati is launching a 'convert buyer' campaign with this bike. People who want to add to or upgrade their SB stable and are in love with the dry clutch aren't really in the crosshairs here. Those folks are presumably stampeding straight for the 1098.

When you think about the logic behind, say the BMW F800S--an 85 HP, $10K bike (which I believe to aimed at luring away SV buyers who'll hopefully think "hey it's only another $2K") it's really pretty brilliant. Maybe not a completely fair comparison, but it is no comparison when you look at those dollars-to-hp numbers.

And all those riders that do to step on up to flavor country and trade in their GSXR's, R6's etc. probably aren't gonna beat their bosoms about "where's my dry clutch, man?!" especially when they learn about the service life of the dry clutch.

In the motorcycle industry, never underestimate the importance of hitting a price point!

Cogs
11-08-2007, 06:56 AM
...And with that I'd say this post is pretty much locked up, seeing as how I pretty much kill every thread.

All part of being the self-appointed Prince of the Spurious Post.:cool2:

steveg
11-08-2007, 11:53 AM
If the price of the 848 was $3k below the 1098 and it didn't have other, reasonably important, feature differences besides the engine size, then the conversation would revolve around "I can't believe Ducati thinks they can charge that much money for a couple of hundred extra cc's!"

If they had kept the features the same, except for the displacement, and priced it higher, then few would buy the 848 since, "The faster one is just a little bit more in price."

So, what do you do? You do what Ducati did- put a healthy price gap between them and remove a few things from the less expensive bike that the more expensive bike has to justify the pricing and the positioning of the products relative to one another and to their competitors.

And, as mentioned earlier, you hit a price point.

Give them credit for not doing stupid things like removing the attachment points for the steering dampner and making it much more expensive to put one on later, for those who choose to do so.

Ducati did exactly what I would have done, if I were them.

(which is my way of saying- "Damn they're smart!")

:p